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23Nov/11

Malls track shoppers’ cell phones on Black Friday

He knows when you are sleeping...

NEW YORK (CNNMoney) -- Attention holiday shoppers: your cell phone may be tracked this year.
Starting on Black Friday and running through New Year's Day, two U.S. malls -- Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. -- will track guests' movements by monitoring the signals from their cell phones.

While the data that's collected is anonymous, it can follow shoppers' paths from store to store.
The goal is for stores to answer questions like: How many Nordstrom shoppers also stop at Starbucks? How long do most customers linger in Victoria's Secret? Are there unpopular spots in the mall that aren't being visited?

While U.S. malls have long tracked how crowds move throughout their stores, this is the first time they've used cell phones.

But obtaining that information comes with privacy concerns.

The management company of both malls, Forest City Commercial Management, says personal data is not being tracked.

"We won't be looking at singular shoppers," said Stephanie Shriver-Engdahl, vice president of digital strategy for Forest City. "The system monitors patterns of movement. We can see, like migrating birds, where people are going to."

Still, the company is preemptively notifying customers by hanging small signs around the shopping centers. Consumers can opt out by turning off their phones.

Via http://money.cnn.com/2011/11/22/technology/malls_track_cell_phones_black_friday/

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About Jeff M. Fischbach

http://www.twitter.com/FischTech Jeff Michael Fischbach is founder and President of SecondWave Information Systems (SecondWave.com), a consulting firm specializing in Forensic Technology. Since 1994, he has served as a board member and technology adviser to numerous professional organizations and corporations. Mr. Fischbach has been engaged as a litigation consultant and Forensic Examiner, offering expert advice and oversight on matters involving intellectual property, computers, information systems, satellite, tracking and wireless communications technologies. He has advised law enforcement, foreign government representatives, judges, lawyers and the press.
Comments (5) Trackbacks (0)
  1. Very nice Comments Thank yo

  2. Thank you for this Comments

  3. It will be a security issue from time to time, cellphones may be used in a wrong way!

  4. I don’t like when phone can control me!

  5. Good ideas. I absolutely delight in the way how you demonstrate the important points with regards to counter display. This is actually of a good help especially those individuals like me who are presently searching for such information. Thanks a lot!


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